ReThink - From Lessons Learned to Regenerative Tourism Futures

Interreg NPA ReThink cluster project brings together the results and ongoing work of the REGGAE and REGENERATE projects to strengthen and promote regenerative tourism across the project area. The project also gathers knowledge from other regenerative tourism initiatives and resources within the NPA region and the Nordic countries. Its aim is to further develop previous project outcomes, create practical tools for destination management organisations and tourism stakeholders, and establish a shared strategic direction for the long-term development of regenerative tourism.

Key outputs include a toolbox for tourism stakeholders, strategy support materials, and a strengthened international cooperation network for destination management oganisations. At the same time, the project promotes sustainability, equality, and resilience as integral parts of future tourism development. The work is carried out in collaboration with organisations in Finland, Sweden, and Iceland, together with several associated partners.