Terhi Latvala

Research topics: * Consumer-driven development of sustainable fish farming (consumer awareness of fish production methods and consumer willingness to pay) https://projects.luke.fi/aquaimpact/ * Consumer-driven berry processing development (consumer perceptions, willingness to pay, prospects): www.breedingvalue.eu Tasks: The task area is demand-driven research of bioeconomy chains. The task is to develop solutions to increase the interaction between food production and consumption in a global and changing environment, looking specifically at the development of value networks related to the bioeconomy and their economic valuation. Expertise field: consumer/customer-driven research, quality and accountability issues in bioeconomy chains, acceptability of innovation, financial valuation, willingness to pay.