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Launching of Finnish Polar Hops

Polar Hops

We aim to find the best Finnish hops with an unique local aroma that will be new to the world. Representatives of Finnish microbreweries claim that all hop cones would be used for beer making immediately when good - quality material will be available. In the very near future, these Finnish aromatic polar hops could be an excellent brand for innovative beverage products.

As a result of this research, we will have the best Finnish hops profiled for brewing business or other industrial use.

Goals of the project

1. The best Finnish hops profiled

2. Virus-free hop material produced from the best, selected hops

3. Knowledge of hop cultivation in Finland collected and guidelines for hop cultivation written

4. Some hop trials started

5. New innovation possibilities for companies found

6. Profitability calculations done

7. Marketing channels found