The aim of this project is to develop a concept of animal welfare label which can be used for livestock products in Finland. The goals include finding out what kind of label would bet meet consumer expectations, what would be the costs related to the label, how to allocate revenues obtained by the label and develop a pathway which enables the adoption of an animal welfare label in Finland.
The project will provide information on the possibilities to adopt an animal welfare label in Finland. The expected outputs include information on consumer expectations, certification options and overall profitability of animal welfare labelling. The project aims at producing 10 popularizes or professional publications, 4-6 scientific publication, a final report and a concept of an animal welfare label which can be used by stakeholders.